Email Marketing Dashboard

Report Time Frame:

Email Performance Overview

How are email sessions trending in the month of March?

Total Sessions

10,500
15%

Compared to previous month

Jan
Feb
Mar

Users

5,400
5%

Compared to previous month

Conversions

150
5%

Email signups in March

How are the conversions trending in the month of March?

Email Campaign Sessions Signups Revenue
Newsletter Jan-18 5,000 36 $520.00
Newsletter Feb-18 8,000 120 $120.00
Promo March-18 6,500 85 $750.00
Weekly Digest 9,200 110 $320.00
Product Launch 12,500 210 $1,250.00

Best Performing Email in March 2019

10,000
Emails Sent
+5%
2,000
Opens
+20%
20%
Open Rate
+5%
8,000
Website Sessions
+0.5%
120
New Signups
+15%
Lessons learned:

This email performed exceptionally well due to a combination of factors. The subject line was personalized with the recipient's name, which increased open rates by 15%. The offer (30% discount) was clear and prominently displayed. We also segmented our audience more effectively this time, targeting users who had shown interest in similar products in the past. The timing (Friday morning) proved optimal for our demographic.